Digital signage is quickly becoming one of the most important marketing tools for businesses and a variety of sectors are starting to incorporate LED screens into their marketing strategies. High-resolution LED screens are a highly engaging form of digital media and they are considered to be the next step in digital display technology.
Since LED digital signage displays offer better value for money than other solutions and can be a more environmentally-friendly choice, they’re predicted to become even more popular in 2023. Not to mention, they are more flexible than normal screens and they provide endless possibilities for an impactful consumer experience. Capturing the attention of prospective customers is much easier when you have the right LED signage solutions to help you.
The start of a new year is a great time to re-evaluate your marketing strategies and if you’re considering using LED screens this year, it’s beneficial to familiarise yourself with the latest trends in the digital signage world. Staying up-to-date with current trends can help you to ensure you’re making the most of your digital signage and making a lasting impression on your customers. This year, it’s predicted that we’re going to see;
Increased Content Variety
Throughout 2023, it’s expected that businesses will add even more variety to their LED digital signage to cater to different audiences and preferences. From interactive content to animations and videos, businesses will be utilising digital signage to get their message across in different ways and exploring the many eye-catching options available. They will also be replacing stock imagery with real images that are more true to life, making their brand more relatable.
Video walls, in particular, are set to become very popular in the world of signage. Quality LED screens are perfect for video marketing as they have no visible joins and will provide a seamless display of video. With its ability to create an immersive experience, businesses can use video walls to showcase their products and services in an engaging and memorable way.
3D and Augmented Reality Signage
Augmented Reality (AR) has the potential to revolutionise the digital signage industry this year. By combining the physical and digital worlds, businesses will be able to create experiences that engage their audiences in new ways. AR has the ability to immerse customers in a unique and memorable experience, and it can help businesses to stand out from the competition.
AR can be used to enhance signage with several different interactive elements these days, such as 3D models, animations and games. This could bring a whole new level of engagement to LED digital display screens, allowing businesses to connect with their customers and make a lasting impression. Getting creative and using advancements in technology to their advantage can help businesses to boost sales as well as brand awareness and loyalty.
Informative Data-Driven Displays
More so than ever before, consumers are making data-driven decisions when choosing which products and services to invest in. It’s predicted that businesses will incorporate more infographics into their LED digital signage displays and use data to help them drive sales. Providing customers with the information they need to make sales decisions can entice them to make purchases quicker than they otherwise would.
Typography-focused displays will likely be popular in 2023 too, as businesses look to emphasise the text in their signage instead of graphics. Typefaces will be used in bold and creative ways to grab the attention of consumers and communicate important messages. Similarly, minimalism will continue to be popular as businesses become more focused on simple imagery rather than complex designs, ensuring they’re getting their point across.
Connected Platforms
Digital signage will be increasingly connected to other platforms this year, such as smartphone apps, to provide consumers with greater access to relevant content. Smart signage can create interactive and engaging experiences too, and businesses can create custom displays that can continue to be enjoyed via customers’ smartphones and other devices.
Multi-channel platforms will allow businesses to deliver digital signage content across multiple channels too. So, they can reach customers in a more efficient and cost-effective manner. Not to mention, adding analytic tools to connected platforms enables analytics-driven decision-making. Businesses will have the real-time and up-to-date information they need to improve their digital signage, making it more effective for their target audience and improving their ROI.
Interactive Displays
It’s anticipated that more LED signage will be made interactive by incorporating touch screen tablets or mobile devices in 2023. Interactive signage displays can be used in a wide array of applications and they provide a hands-on experience for customers. These displays can be used to display dynamic content and adding an interactive element enables customers to access any additional information they need.
Voice-activated displays may also become more of a popular sight in business premises. These modern signage solutions will be used to provide customers with a more natural way of interacting with digital signs. This will allow customers to ask questions and receive a response without having to type in a query on a device. When accessibility is of the utmost importance, voice-activated displays can be hugely beneficial.
Investing in LED Signage for Your Store
Now you know more about what’s predicted to be in store for digital signage in 2023, our team at MediaZest can help you to create the perfect indoor LED digital signage displays for your business. We work seamlessly with brand owners and agency partners alike to create energy-efficient illuminated signs that catch the eye of consumers. We invite you to take a look at some of our previous work on our website and you can see the innovative and creative ways we help businesses bring their brand to life with LED signs.
As an audio-visual company with over four decades of experience, you can rely on us to use cutting-edge digital technology to help you create a range of LED signage displays that meet your branding needs. We will listen carefully to your objectives and apply our expertise to help you find the optimum solution that will make you stand out from the competition.
We have had the pleasure of working with some of the world’s most exciting brands, delivering everything from outdoor digital signage to projections and holograms. Regardless of what sector you work in, we have the technology, knowledge and most importantly, the passion to bring your audio visual solutions to life. We can provide the comprehensive assistance you need with design, installation and ongoing maintenance, and we can take care of your LED digital signage displays so you can focus on what you do best.
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