Godiva Cafe & Boutique – Case Study
HIGH IMPACT LED DISPLAY – MEADOWHALL, SHEFFIELD
Background
Famous for their Belgian chocolate artistry, Godiva chocolatier has provided wonder and delight to chocolate lovers from around the globe for over 90 years. Now at Meadowhall Sheffield, Godiva has launched a 1,700 sq ft experience-led concept store, including a café and a boutique showcasing the brand’s chocolate artistry and products.
Challenge
Godiva wanted to stop Meadowhall shoppers in their tracks while encouraging footfall into the new cafe and boutique and delighting chocolate lovers. A new location for the brand, they wanted high impact the whole length of the Mall to help draw customers to experience the world of Godiva
Our approach
We wanted to create enormous impact using scale and content. We had a perfect location high above the store entrance to work with. As a result we installed a massive 36 square metre LED screen across the entire corner of the store at high level. This provided the perfect canvas for creating some bespoke content enticing shoppers with Godiva’s range, shot in mouth watering slow-motion.
