Topshop & Pinterest

Interactive Christmas Gift Guide

For retailers like Topshop, Christmas is a cluttered media period and it is therefore key to deliver a unique, innovative, product focussed campaign that will achieve cut-through and resonate with consumers.

 

 

Topshop is one of the best places in the world to shop fashion and Pinterest is the best place to collect and organise, a partnership made for Holiday gifting (35% of Pinterest users under 35 buy an item instore after pinning).

The “Share-Shop-Celebrate” concept was created to encourage customers to share content, shop products online and instore and join in the celebration of key festive period with Topshop. Topshop wanted to leverage the excitement and engagement online to drive footfall into store.

Our approach

The solution was the 'Dear Topshop' campaign utilsing screens in Topshop's flagship stores in London & New York. We provided and installed an 84” (London) and 90” (New York City) Plasma/LCD Touch Screen within a specialist freestanding enclosure promoting the campaign.

On this interactive touchscreen customers could view the Digital Gift Guide and Pinterest leader board showing all the latest Pins.

 

Results

The “Dear Topshop” campaign excited & inspired consumers to share the products they coveted and stimulated them to purchase in store and online.

 
 

We say

Topshop helped customers to get what they want for Christmas, by sharing the things they love with the ones they love.

This campaign gave them an opportunity to grow social following and capitalising on the e-commerce opportunities with Pinterest, the most successful network for inspiring purchases, and offers the highest conversion into stores.

MediaZest have been a great company to partner with – their ideas for each project and quality of final product has been excellent and their team are always professional, thorough, and supportive when both onsite and off.”

Louise Murray
Events & Communications Manager, Arcadia Group