Topshop

London Fashion Week

Live streaming from London Fashion Week to a massive 170" window projection at Topshop's flagship store on Oxford St, London

 

The famous British retailer, Topshop challenged us to bring all the excitement and drama of London Fashion Week live & direct to a much wider customer audience at their flagship store on Oxford Street, London.

 

Our approach

We designed & installed a massive 170” window projection, complete with live broadcast feeds direct from London Fashion Week's runway shows.

The projection entertained passers by and customers alike. High lumen projectors were used to deliver the best video quality and projection clarity. The projected content could be appreciated very well, even during bright daylight.

Results

The scale of the window projection caused quite a stir on Oxford St as Top Shop grabbed the attention of both customers & passers-by, enjoying the live coverage from London Fashion Week.

The window projection can also be interactive with a touch foil attached to the projection film or gesture based, which again increases customer interaction and attention. This is a fun form of disruptive technology that makes people stop in their tracks, it makes windows, walls, floors become interactive tracking the motions and gestures of the individual.

 
 

We say

As there are no screens used less space is needed inside the display window and thanks to excellent projectors, great image quality can be achieved in even in bright light.

We can design window projection in any shape and size required, even in the shape of your logo.

Your shop front window is your opportunity to drive in footfall: are you making the most of yours? We specialise in window projections and are the leading suppliers in this digital technology. From content creation, full installation through to content updates and diagnostics we can control your messages globally.

Awkward spaces, high visibility and busy passing traffic areas are just a few reasons why companies are now using window projection instead of traditional printed posters. We can incorporate motion sensors and interactive components and use our audience measurement products to track that all important ROI.

 
 

Topshop have worked with MediaZest over the past couple of years, and continue to work with them on a regular basis. MediaZest are a fantastic company, thorough in all aspects of their service, going the extra mile for their clients.”

Francesca Bernard
Retail Marketing Manager, Topshop